DIOR B24 OBLIQUE CANNAGE MOTIF WHITE

Dior

Christian Dior SE, commonly known as Dior, is a French luxury fashion house[2] controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. The House of Dior was established on 16 December 1946 at 30 Avenue Montaigne in Paris. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac.